Wednesday, July 14, 2010

Bicycle Benefits Program

Ian Klepatar is a guy on a bike riding up and down the east coast pitching a program called “Bicycle Benefits.”  His program is to encourage businesses to reward customers who arrive by bicycle.

Simple and effective are two words to describe this program.   A business chooses what reward to offer a customer who arrives on bike, the customer gets rewarded and everyone wins. 

Sadly no businesses have signed up for the Bicycle Benefits program in North Carolina but I think we can change all of that starting right here in Winston-Salem. Click here if you're a business owner and want to learn how to participate.

If you're an individual you can click here to find out how you can get your sticker.  Ian has also provided a sample letter that you can download, fill out and send to businesses that you would like to see participate in the program. 

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